Blogging is among the most widely used methods of sharing content, creating communities and promoting products online. Used in a variety of different niches and found in almost every marketing plan, services such as Blogger and
WordPress support millions of individual and company blogs from the entire World. With the evolution of technology and online standards blogs have evolved into platforms that can support multiple functions and company operations when configured correctly. In this article we are going to discuss a few advantages that blogging can offer to Forex marketeers in enhancing their firm's marketing strategy.
Powerful Platforms: Usually firms with large marketing budgets try to avoid using blogs as they are considered "simple", "time consuming" and "require resources". This is not entirely the case as blogging platforms today are used for advanced company operations and in many cases can fully support online shops, affiliate marketing businesses and even the website of the White House. Anyone with limited technical knowledge can setup a blog in a matter of minutes. Platforms such as WordPress are so popular that tutorials and guides can be found by the thousands by simply performing a Google search. In terms of resources, one person can easily manage a blog depending on customization level and usually that person is found in the PR or marketing departments.
Customization: Blogs can be fully customized to meet any requirements or brand regulations. Customizing your company's blog can make a huge difference in creating a powerful marketing platform. Custom themes are essential in building a good looking and branded blog but if your budget is limited, there are several free ones available online. Moreover if your in-house team does not possess any experience with customizing blogs then outsourcing can be a cheap and reliable solution.
SEO potential: Blogs can used as support tools for any SEO campaign that can boost your site's organic traffic. Plug-ins for platforms such as WordPress, Drupal and Blogger are available for every aspect of the SEO campaign such as posts, images, pr announcements, speed optimization and more. Moreover these tools can help make the on-site optimization much faster and in many cases automate it. Using your company's blog in your SEO strategy can be a key advantage in achieving the ranks you truly want.
Everyone has a blog: Every major Forex broker has taken advantage of the great possibilities blogs have to offer. In many cases blogs are used to support development operations, marketing tools, online communities and company PR.
Richard is a financial writer. Fxmoz provides articles and guides for finance and more. Check out our FXCM review
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